Google Ads strategy and management
- Account architecture
- Keyword and negative strategy
- Bidding and budgets
- Geographic targeting
- Ad copy and RSA testing
Google Ads · Paid search · Performance marketing
Google Ads, built like a system.
I build and manage paid-search programs—and improve the landing pages, tracking, automation, and workflows behind them. Available for remote roles, contract work, and agency overflow.
George Aguilar
Google Ads · pages · tracking
Available for remote work
10+ years
Google Ads
~$1M/mo
peak managed Search
EN + ES
multi-market builds
Remote
roles · contract · overflow
Selected accounts & agency experience
Work
What I do
Google Ads is the center. Landing pages, tracking, and AI-assisted workflows are how the programs actually perform.
Landing pages and conversion
- Paid-traffic landing pages
- Form and call flows
- Mobile conversion paths
- Message matching
- Thank-you pages
Tracking and measurement
- Google Tag Manager
- GA4 conversion actions
- GCLID and source capture
- Offline conversion planning
- Attribution QA
AI-assisted operations
- Campaign build generation
- Bulk editing and QA workflows
- Reporting automation
- API-assisted tasks
- Faster landing-page development
Paths
Three ways I can help
Hire George for paid search
Senior remote Google Ads and performance marketing—hands-on, not another vendor layer.
Roles I’m a strong fit for →Bring George into an agency project
Your strategy and client relationship stay yours. I handle the Search build and handoff.
For agencies →Fix or launch a funnel
Campaigns, landing page, and tracking built as one connected system.
View services →Results
Selected results
TaxRise at scale, Hailey Sault healthcare Search, Magic Jump SEO, website infrastructure, bilingual systems—and honest write-ups from turnarounds, webinars, and multi-year ownership.
TaxRise
$0 → ~$1M/mo Search
Owned Google Ads end-to-end: campaigns, landing pages, and conversion tracking.
Google Ads managementLanding pagesConversion tracking
Read case study →Insider Accident Lawyers
Google Ads · landing pages · sourced leads
Owned Google Ads and landing-page production for calls and sourced leads; helped stand up and shape an in-house marketing function.
Google AdsLanding pages at scaleCall / sourced lead volume
Read case study →Employment Law Assist
EN + ES multi-market system
Built the public landing system, English/Spanish architecture, tracking, and paid-Search campaign framework.
Multi-market landing pagesEnglish/Spanish systemsConversion tracking
Read case study →Magic Jump
Revenue +36% · AOV +113% · organic +87%
Owned SEO execution first, then Google Ads; later the Shopify foundation for HullaBalloo Sales.
SEOGoogle AdsProduct & category pages
Read case study →Hailey Sault
Multi-account healthcare Search + SEO
Boutique healthcare agency in a Google Partner environment. Ran Google Ads and light SEO across patient-acquisition accounts—including The Emily Program and LHC Group—focused on intake quality and reporting discipline.
Read case study →Unbiazed
~40–50 account turnarounds + junior team mentorship
At Unbiazed (Brea, CA), diagnosed and rebuilt underperforming Google Ads, Analytics, and Tag Manager setups across Search, Performance Max, and Display. Mentored junior PPC specialists while shipping landing pages and recovery work across a healthcare, cosmetic, and lead-gen book.
Read case study →Independence Ranch
~3× revenue · ~24× organic over four years
Multi-year ownership of PPC, SEO, websites, SMS, and email for a destination hunting ranch. Stated outcome: roughly 3× revenue with strong hunter demand; LinkedIn-documented organic traffic grew ~24× with top-ranking keywords.
Read case study →Advantage
The technical advantage
An experienced performance marketer who uses Cursor, APIs, and automation to ship pages, campaign builds, and QA faster.
- Build landing pages without waiting on every small web ticket
- Generate structured campaign builds and bulk edits
- Troubleshoot forms, tags, and lead-source handoffs
- Automate repetitive QA and reporting under human direction
Method
How I work
01
Structure the Search program
Architecture, keywords, negatives, budgets, and ads built for qualified leads.
02
Ship the destinations
Landing pages and forms that match intent—without waiting weeks on a separate web team.
03
Validate measurement
Tags, conversions, and CRM source data checked before spend scales.
04
Improve from outcomes
Optimize from qualified leads and cases—not vanity metrics alone.
Roles
Roles I’m a strong fit for
Paid search and Google Ads
Own high-intent Search: architecture, keywords, bidding, ads, and conversion-focused optimization.
Senior Paid Search Manager · Senior Google Ads Specialist · Google Ads Manager
Performance marketing
Run paid acquisition with clear ownership of landing pages, tracking, and business outcomes.
Performance Marketing Manager · Senior Performance Marketing Manager · Growth Marketing Manager, Paid Acquisition
Paid acquisition
Build and manage the paid path from query to qualified lead across markets and languages.
Paid Acquisition Manager · Digital Acquisition Manager · Acquisition Marketing Manager
Paid search leadership
Set standards for Search structure, measurement, vendors, and reporting while staying hands-on when needed.
Director of Paid Search · Director of Performance Marketing · Head of Paid Search
Recommendations
What people I’ve worked with say
Including a recommendation from a Senior Digital Strategy Lead at Google in New York — the kind of peer signal from inside the platform that hiring managers notice.
Google · New York
“I highly recommend George to any organization seeking a top-performing Google Ads specialist.”
I had the privilege of working closely with George for over seven months, spearheading TaxRise's Google Ads strategy together. George's deep expertise in Google Ads is evident in his innovative and results-oriented approach. He consistently maximized the platform's potential to achieve our business goals. Moreover, George's exceptional communication skills fostered a collaborative environment where transparency and the company's success were always top priorities. I highly recommend George to any organization seeking a top-performing Google Ads specialist.
CEO · Autism Learning Collaborative
“George has been a phenomenal help to our company as a PPC and SEO specialist.”
George has been a phenomenal help to our company as a PPC and SEO specialist. He clearly has a passion for the work that he does and strives for excellence. His work is thorough and well-thought out. He works well with our team at Autism Learning Collaborative and provides guidance for our marketing strategy in our local markets. I have recommended him to others and will continue to do so!
CEO · Hailey Sault
“George is a smart, curious paid search specialist. He's demonstrated a proficiency for getting under the hood, and uncovering opportunities for Hailey Sault and our clients.”
George is a smart, curious paid search specialist. He's demonstrated a proficiency for getting under the hood, and uncovering opportunities for Hailey Sault and our clients. Beyond that, he's just a great dude!
Founder · Band of Misfits
“George rocks! He is a rare SEO and Ads specialist.”
George rocks! He is a rare SEO and Ads specialist. George is creative, a problem-solver, and deeply invested in the success of the campaigns and clients. Plus, George is simply so fun to work with. He has a great sense of humor, cares deeply about others, and has a rock-solid work ethic.
Recommendations from LinkedIn.
Pricing
Simple project pricing
Flat fees for direct builds. Ongoing management is scoped separately.
Single-market launch
Structure, ads, page, and tracking
$2,000
Additional market
Same system, new geography
$500
Audit + restructure
Diagnose and repair the current stack
$1,000
Interactive
Ads Eye Challenge
Eight quick A/B picks: tap the better ad, page, CTA, or display creative — unlock a badge. No forms.
Take the Ads Eye challenge →Insights
Google Ads operator insights
Short notes on Google Ads landing pages, search campaign structure, conversion tracking, and landing page anatomy— the same craft behind the case studies.
Browse the insights →Want to talk through a Google Ads role or an account?
Remote full-time, contract, agency overflow, or a paid-search project—email the role or the vertical and market.